The formula for your next B2B marketing campaign

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The formula for your next B2B marketing campaign

Look at the history of great communication and you’ll find a common thread. All the great communicators, from Ceaser to Jesus, Henry Ford to Richard Branson, have based their approach on a simple formula.

Relevant + Entertaining = Effective.

There’s nothing new about it. Yet it’s something the majority of marketeers
and their agencies often overlook. Which is perhaps why an estimated 95% of marketing spend achieves little, if any, effect. It’s nothing more than money down the proverbial plughole.

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